Ask any business owner if they want to make more money. They will all say yes. However, what they really need is more profit. When you increase your workload with your current inefficient systems, you also increase your problems. You’re working harder, not smarter.
Scaling your business without taking a hard look at your internal processes may make things worse.
Predictable revenue is the foundation of a stable business. I’m referring to year round income with seasonal ebbs and flows rather than the all or nothing cycle of wedding season.
Subscriptions provide exactly that.
Corporate clients require a different approach than weddings. Luckily, some of your potential corporate clients and referral partners are likely already in your existing network. Hotel event sales staff, DMC, caterers, and rental vendors are already at local networking events.
Here’s how to set your business up for success with corporate floral clients.
Weddings are a strong foundation—but they are not a complete business model.
Scaling requires diversification.
Pricing determines perception. Whether you’re diversifying with corporate team-building workshops or “Roses and Rose” wine pairings with a local sommelier, pricing floral workshops to cover costs and earn revenue remains the goal.
A beautifully designed workshop is only valuable if it’s attended.
Filling seats requires intentional positioning and promotion.